Shhhh… Let’s keep this here!

I’m having a love affair, and it’s not a new one… This one has been going on for about 25 years and finally I’m coming clean.

My love affair is with:

Claude Hopkins!

Who Knew!

If you just said “Claude who?”.  ” He must be awful pretty or at least have the hottest new Internet marketing program or the hottest new whiz bang tool if John’s in love!”

Well.. this is your wake up call.

There really has been nothing new invented for sales and marketing technique in years. What you see today as new and improved is just warmed over versions of what guys like Claude Hopkins and John Caples were doing back in the day of the  “Steam Powered Automobile”.

The book I’m in love with is  a combination of two of Claude Hopkins works. They are “My Life In Advertising” and Scientific Advertising” Both originally published in the 1920’s.

That’s right! Almost 100 YEARS AGO!

Famed Marketer David Ogilvy says:

“Nobody should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. It changed the course of my life!”

Here is a link to the book. It’s only about 10 bucks and has millions of dollars in education in it. I re-read this book at least a couple of time a year. I ALWAYS glean something new!

Unsubscribe from all the pitches you get and sit down and read this book.