John Jaworski

I’m a “new” tea drinker. I’ve been off Caffeine for almost two years… (It’s really tempting to grab an espresso at Starbucks when I’ draggin’… But I know what it leads to and in the end.. I feel much better without it… Personal choice…)

The secret behind all and any advertising being successful is getting to know your Customer! Simple? Yes! Easy? Sure! Often missed? ABSOLUTELY!

I love real life. I get such incredible life lessons. Here’s a lesson from this weekend… The Customers perspective of your business and how you serve him is all that matters. What you think you are doing doesn’t matter at all….